Soulfully was envisioned by Joseph Arujo, who first began creating mental health content online during the early days of the pandemic. What started as live bedtime stories on social media quickly grew into something deeper, reaching millions of children each month and sparking global conversations about emotional wellness, loneliness, and care. But the more people tuned in, the more Joseph realized that access to mental health support remained deeply unequal, especially for those without insurance, resources, or the language to ask for help.

Around that same time, Daschle Dunne was exploring how mental health intersects with basic needs. He’d been developing a simple but powerful idea: connecting with country clubs in his community to recycle empty tennis ball canisters into portable hygiene kits, filled with essentials and messages of encouragement, to support unhoused individuals with both dignity and warmth.

Their paths crossed through a shared belief that mental health care doesn’t always start in a therapist’s office. Sometimes, it starts with a story. A clean pair of socks. A community that sees you.